Graphic Design
Brochure & Logo Design
Graphic & Logo Design - The Importance of a Professional Logo
Why is my company’s Logo so important? A company's logo today is often synonymous with its trademark or brand. You use a company Logo to aid and promote Instant Public Recognition. This being said, you would not want anything to detract from, or create a negative feel towards your Company Image. Logos should be clean, distinct and uncomplicated since this makes them much easier to remember.
Services We Offer:
Comprehensive Logo Design Launch Special - R980
Includes:
Logo Design 3 Logo Concepts
3 Revision Rounds
Stationery Design Business Card Design
Letterhead Design implemented in Template
E-mail Template
Graphic Design And Logo Design Standalone Pricing
Logo Design R700 Business Card Design R100 Business Card Design Double Sided R170 Letterhead Template Design R100 Complimentary Slip R100 E-mail Templates R100 Single Sided Brochure (A5) R500 Double Sided Brochure (A5) R800
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Know more about the brochure printing technologies used in the production of business brochures
A tough market environment requires tough tools. In printing this means creating a color brochure that can take a lot of competition as well as actual physical damage.
If you want your brochures to survive the rigors of a competitive business climate and actual weathering effects, then here is the survival guide that should be very useful for you:
A good headline - Just like newspapers, color brochures need a good "headline" or title to survive. You do not just print a simple title like "Products for sale" since it will not survive a long time, it will just be ignored and turn to trash. That big title should attract people and should encourage them to read the brochure. Things like "Big savings!" or "Lower Interest rates" will usually catch the eye of readers. The headline must be something interesting for all of your readers and they must relate to the readers directly. This is the first and most important part of a color brochure design so make sure you think this through thoroughly.
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Attention grabbing picture - After the headline, the picture is the next most important thing. A picture will determine if your readers will be continually interested or if they get bored right off the bat. That is why it is crucial to have a professional picture in the covers, which can connect to people. Using good-looking models or an emotion-filled picture usually gets people's attention up every time.
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Easy to understand layout - A survivor should also have an easy to understand layout. The readers must not be forced or get confused with how to read. There must be a logical flow from one point to the next so that readers can understand point per point. In addition, it is good to use lists such as ordered lists (1, 2, 3...) and unordered lists of bullets so that people can understand things and concepts quickly. The easier for them to read your custom brochure the more successful it is in communicating and surviving in your business.
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Tough printing - On the physical side of the equation, it is important to print with toughness in mind. The paper material must be thick and resistant to moisture so that it can survive simple weathering effects such as water, accidental folding and tearing. Ask your printer if they can offer tough high quality options to make your output survive the environment.
- Color printing - Great business brochures also have one big thing in common. They are all printed in full color. Full color brochure printing represents a kind of professionalism that people see in the printing itself. Most look quite reliable and welcoming in full color with full color pictures. Making your own will always make it very competitive against other brochures hence increasing its survivability.
Now you have all you need to make your marketing tool survive the business market environment. Try to use all the features above on your own printing project for your output to survive.
Brochure Printing Templates.
In business brochure printing, templates are a key tool to make the whole process easier. The problem though is that not all brochure templates are fit for business.
You cannot just choose from the various free ones in applications and over the Internet. You have to pick and screen each template to see if it is the ideal one for you. To help you in choosing what you need, here are five criteria that you can use to judge brochure templates for business.
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Ease of use: First, you should see if the template is easy to use. You can determine this from many factors, but the two main things you should look out for is the file format and customization.
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File format: The template must be in a file format you can use. Is it a text document file? An image file? A quark file? Be very careful with what you download so that you know you are getting the right one and not wasting your time. Also, do not try to convert the files into something else if you are not an expert. You will just be ruining it and it will just make things harder and longer for you.
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Customization: The design elements of the template should be easy to customize. You should be able to add your own content into the brochure instantly without having to move or change anything. Moreover, all other design elements should be easily moved so that you yourself can do what you like easily.
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Attractiveness: Next, we have attractiveness. Of course, you need a template that can be a good basis for an attractive brochure. If it has pre-set fonts and design elements it all should be attractive to your target market. So do not just pick things that are beautiful. Pick something that your readers should actually appreciate. Corporate brochures for example should have templates that are clean and professional looking while advertising brochures should be colorful and very "attention-grabbing";
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Color Scheme: You should also mind the color scheme. Do not just use something that looks okay. It should have the colors that really represent the mood and nature of your content. If you are just delivering information, you can probably get away with black and white brochures. However, in advertising brochures it is good to have a color scheme that is perfect for the season. For example, Black and Orange is great for Halloween, Green and Red are good for Christmas and of course, Red and Pink are great for Valentine's Day. Doing this should make your full color brochures more appealing.
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Image areas: It is also important that your template has appropriate image areas for your use. One big area should be reserved for your cover panel, while several smaller image areas should be within the inside panels. One or two small areas reserved for images should be fine. Since images are a vital part of brochure designs, you should really look out for this.
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Versatility: Finally, the template must be versatile. You should be able to use it for multiple projects and events. This means that the template should be easy enough to manipulate, changing text, and design elements with relative ease. In this regard, it is best NOT to use templates that are mere images. You will be better off with templates that are actual documents such as Text Documents, Photoshop PDD files or Quark files.
